Advertising

"Steve Jobs hates the internet." So jokes a contact of mine whenever he laments what he regards as Apple's relatively paltry investment in web advertising. The point that person -- who once had a stake in that investment -- is trying to make is not that Mr. Jobs is actually a closet Luddite but that Apple, one of the world's strongest brands, isn't as experimental as it should be and, as such, isn't contributing enough to the gold rush that is the digital-advertising business.